Equity

Product design / Branding / Art direction

Antonio Rami Abdul -Mashi · Natalia Martín

Solidwrks · 3DS Max · Illustrator

Electrical corkscrew design and brand design. Under this brand, the product, due to its integrative nature and its focus on people with physical disabilities, takes the name of equity. The result is founded in a deep ergonomic analysis about the uncorking process.

Equity is developed in three colors, inspired by red, pink and white wines. The identity appeals to the origins of wine. Numerous studies place the first viticultural crops in Georgia. Starting from this region, the Georgian alphabet is taken as an inspiration for the branding. The naming, "vazis", means wine in Georgian. The imagotype comes up from the characters of this alphabet .

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